These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience
In two weeks, a big global wireless carrier is partnering with an unnamed credit card company as part of a Black Friday campaign that merges its CRM data with transactional stats about what people buy. The pool of data will then be matched up with a marketing cloud's database of 400 million people to find folks who are in the market for a new phone..."We're going to be marketing directly to those people starting at 7 a.m. [on Black Friday] and rolling throughout the weekend and into Cyber Monday directly because of the way this AI platform has ingested that data and made it work," said David Steinberg, co-founder and CEO of Zeta Global, the marketing cloud firm behind the campaign.
Retailers Should Stop Expecting the Holiday Season to Solve All Their Problems
Retailers pull out all the stops for the holiday season, when consumers open their wallets wide and increase their spend on all types of items. But retailers have gotten into the habit of relying on that six-week push to make up for any rough patches throughout the year, and that's a mistake, according to Sean Wilkins, vice president of strategy at data and analytics company Zeta Global. He spoke with eMarketer's Tricia Carr about how retailers can differentiate themselves during the holidays and why they can benefit from breaking out of the seasonal retail cycle.
How Data And AI Drives Advertising
You won't want to miss this interview with serial entrepreneur David Steinberg, CEO of Zeta Global, on his approach to data driven and AI informed advertising. Steinberg has a laser focused view on the marketing tech space and shares some terrific insights. After speaking with him it's clear that few people understand the space as well as he does!
The secrets of highly successful data analytics teams
Effective data teams bring diverse, cross-functional skill sets to bear on clearly defined business priorities - without losing sight of the value of experimentation and ongoing education.
Trying To Integrate Data Science And Creative Design? 4 Things Modern CMOs Should Consider
Whirlpool won the Data Lions Grand Prix this past June for its creative use of insights (and washing machines) to keep kids in school. If Whirlpool is any indication, data activation through creativity heralds a tipping point that modern marketers should take note of if they are to take the lead.
Becoming a more digitally mature email marketer
The majority of UK consumers make a purchase as a result of email marketing. However, this can be made more effective through the use of automated, insights driven and bi-directional data systems. This will meet the needs of the customers, providing the more "personal shopper" approach that the consumer craves, due to the effective timing and relevant context of this marketing. This will result in a valuable, returning customer base.